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<B><BIG><BIG>Ed Cooper Photography</BIG></BIG></B>
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<FONT COLOR="#ff0000"><BIG><BIG><BIG><BIG>WHY
STOCK?</BIG></BIG></BIG></BIG></FONT>
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When an editor or art director of an ad agency is looking for a photograph
to illustrate something, there are three common sources to satisfy his/her
needs.
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1. ASSIGNMENT PHOTOGRAPHY
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Sometimes the needs are so specific that a photographer must be hired, but
often the needs could just as easily be met by one or the other of the sources
below. The disadvantage of assignment photography is that it is usually the
most expensive of the choices.
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2. CLIP ART
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There are now many images available either on the internet, at no cost at
all, or from CD rom clip art discs, for which an editor pays for the disk
and is then free to use the images in any way or as often as they wish. Sometimes
tourist bureaus will have photographs on file which can be used at no cost.
The advantage of these sources is their low cost. The disadvantages are the
low resolution of most of the digital images and the fact that many photographs
from tourist bureaus are "tired". Another serious disadvantage especially
from the viewpoint of ad agencies and some editors is the non-exclusivity
of the images. One can imagine a situation here where two competing products
find out they are both using the same image to help sell their product. Another
disadvantage of these sources is that you might not find the image you are
looking for on a clip art disc after paying for it, or you might spend an
inordinate amount of time searching the free sources of images.
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3. STOCK PHOTOGRAPHY
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Stock photography is available from many photographers, such as myself, or
from stock photo agencies. With stock photography art editors are often able
to find what they want very quickly. The photo researchers at the stock agencies
or the photographer him/herself will do the research to get you a selection
of suitable images.
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